COMPLIMENTARY CONFIDENCE WITH EVERY ORDER. ABILITY SOLD SEPARATELY.
all gear.
no idea.GOLF OUTFITTERS

EST. FIVE MINUTES BEFORE YOUR TEE TIME

Dress for
the tour.
Play from
the trees.

You've played twice. One was a bachelor party. It's time to dress like the sport owes you a sponsorship.

Shop beyond your ability

No handicap required. We can tell.

An extravagantly dressed beginner posing confidently in a golf course sand bunker
THE ROOKIE COLLECTIONAll dressed up.
Nowhere near par.
TOUR
UNPROVENEQUIPMENT
100% PERFORMANCE APPEARANCEZERO PROFESSIONAL ENDORSEMENTSCOUNTRY CLUB CLOTHES. PUBLIC COURSE BEHAVIOR.

THE PRO-ISH SHOP

Buy your way
to looking good at this.

For your first round, third lesson,
or fourth explanation of what “par” means.

All products and prices are fictional. Your sudden urge to buy plaid pants is unfortunately real.

THE ALL GEAR GUARANTEE

Your swing is a problem
for someone else.

Golf has a steep learning curve. Clothing has sleeves. We know which problem we're qualified to solve.

We believe every beginner deserves to stand on the first tee looking so expensive that witnesses assume the disaster that follows is an isolated incident.

We can't lower your score.
We can raise everyone's expectations.

UNSOLICITED PRAISE FROM FICTIONAL CUSTOMERS

“The starter asked what my handicap was. I said middle management. He let me through.”BRAD, 2 ROUNDS / 14 QUARTER-ZIPS
“People actually stopped to watch me tee off. I would like to formally complain about that.”KEVIN, RECOVERING FROM THE FIRST TEE
“Finally, pants that say ‘I own this course’ while I'm being asked to leave it.”DENISE, CURRENTLY APPEALING

YOU DON'T NEED MORE LESSONS.*

You need an outfit
worth apologizing in.

Become visibly overprepared ↗

*You absolutely need more lessons.

SoftBoulders is a collection of fictional companies and satirical storefronts. Products, offers and testimonials are part of the parody. Third-party advertisements are separate.

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